You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Bad_Wedding_Ideas" />
  </query-continue>
  <query>
    <pages>
      <page pageid="3365" ns="0" title="B&#039;norange Banana Cake" />
      <page pageid="3395" ns="0" title="BBoTE" />
      <page pageid="745" ns="0" title="BESM System" />
      <page pageid="741" ns="0" title="Bad Drawing Ideas" />
      <page pageid="890" ns="0" title="Bad Name-the-Original Game" />
      <page pageid="879" ns="0" title="Bad Party Ideas" />
      <page pageid="847" ns="0" title="Bad Proposal Ideas" />
      <page pageid="757" ns="0" title="Bad Quotes" />
      <page pageid="882" ns="0" title="Bad Video Game Ideas" />
      <page pageid="1294" ns="0" title="Bad Web Comic Ideas" />
    </pages>
  </query>
</api>